Tree To Bar, NOT Bean To Bar

Let’s get this out there. The #chocolate and #cocoa industry far too often is subjected to sustainability salvos that present #beantobar models as traceable supply chains. That is simply not the case in 70% of the world production originating from #africa - notably #ghana and #ivorycoast. Only #treetobar models can lay claim to bidirectional traceability where each stage of the production process can be identified, isolated and analysed for disinformation. #agriculture #sustainablecocoa #supplychains #kkointernational